Marketing & Content Creation
Digital Content Creation for Business Marketing
Connect visual design, product showcases and short-video production in a practical business marketing workflow.
Programme summary
Connect visual design, product showcases and short-video production in a practical business marketing workflow.
Who should attend
Entrepreneurs, business owners, marketing personnel and people creating business promotional content.
Learning outcomes
- Create branded visuals and product showcase materials.
- Produce short promotional videos with captions, transitions, audio and visual enhancements.
Course outline
1. Fundamentals of Digital Content Marketing
Visual/video formats, customer engagement and business content planning.
2. Creating Professional Marketing Visuals
Templates, brand colours/fonts, social posters and business visuals.
3. Product Showcase and Marketing Materials
Product layouts, simple catalogues, asset organization and presentation quality.
4. Introduction to Video Content Creation
Short-video planning and preparing/organizing images, footage and design assets.
5. Video Editing and Enhancement
Cut/trim/split, captions/subtitles, transitions, effects, music and audio.
6. Short Video Marketing Production and Practical Exercise
Promotional videos showcasing products/services, engagement and social-platform exports.
Training approach
Methodology
- Instructor-led demonstrations, guided hands-on practice and practical business exercises.
- Group discussion, case studies and trainer feedback.
TRAINER MATCHING
Trainer matched to your programme needs
Trainer matching is based on programme expertise, training language, delivery mode and your organisation’s requirements. The proposed trainer is confirmed according to programme fit, schedule and availability.
What we consider
Clients may speak with the proposed trainer before confirmation to discuss training needs, expectations and workplace challenges directly.
Programme questions
Is the training HRD Corp claimable?
Potential claimability depends on the employer, programme, application, approval, attendance and current HRD Corp requirements. Contact ShangZhan Academy to discuss the intended programme and company situation.
Can a programme be customized?
Yes. Content can be discussed around your industry, participant level, workplace examples, available time and business priorities.
Can training be conducted at our office?
In-house training can be delivered at your workplace, subject to location, suitable facilities, trainer availability and programme needs.
Is the training suitable for beginners?
Many programmes are beginner friendly and use guided, step-by-step practice. Participant experience is discussed before the proposal is prepared.
How many participants can attend?
The suitable group size depends on the topic, room setup, practice activities and delivery mode. Share your estimated number for a recommendation.
ShangZhan Academy
Discuss this programme for your team
Share participant roles, current experience, preferred dates and company location for a complimentary initial discussion.