Marketing & Content Creation
CapCut for Business Video Content Creation
Learn the basics of CapCut and create short business marketing videos with editing, captions, music and suitable exports.
Programme summary
Learn the basics of CapCut and create short business marketing videos with editing, captions, music and suitable exports.
Who should attend
Beginners who want to create business marketing videos using CapCut.
Learning outcomes
- Navigate the editing workflow and cut, trim and split clips.
- Add readable text, subtitles, transitions, music and basic sound adjustments.
- Create short promotional videos and export for social platforms.
Course outline
1. Introduction to Video Marketing and CapCut
Short-video business uses, interface, projects and media import.
2. Basic Editing Techniques
Cut, trim, split, speed adjustments and basic transitions.
3. Text and Subtitle Creation
Text overlays, captions, subtitle features and readable styling.
4. Audio and Music Integration
Background music, basic sound adjustments and simple audio/video sync.
5. Creating Marketing Video Content
Short-video structure, promotional content and basic storytelling.
6. Exporting and Platform Optimization
TikTok, Instagram and Facebook settings, resolution, format and sharing.
Training approach
Methodology
- Instructor-led demonstrations, guided hands-on practice and practical business exercises.
Trainer profile
Reacca
Video Content Trainer
Reacca is a video content trainer specializing in CapCut video editing, content positioning, filming techniques and creative editing strategies. Her training helps participants plan clearer video concepts, capture more effective footage and turn ideas into engaging content for business and social media. She delivers training in English, Bahasa Melayu and Mandarin, both online and onsite.
Programme questions
Is the training HRD Corp claimable?
Potential claimability depends on the employer, programme, application, approval, attendance and current HRD Corp requirements. Contact ShangZhan Academy to discuss the intended programme and company situation.
Can a programme be customized?
Yes. Content can be discussed around your industry, participant level, workplace examples, available time and business priorities.
Can training be conducted at our office?
In-house training can be delivered at your workplace, subject to location, suitable facilities, trainer availability and programme needs.
Is the training suitable for beginners?
Many programmes are beginner friendly and use guided, step-by-step practice. Participant experience is discussed before the proposal is prepared.
How many participants can attend?
The suitable group size depends on the topic, room setup, practice activities and delivery mode. Share your estimated number for a recommendation.
ShangZhan Academy
Discuss this programme for your team
Share participant roles, current experience, preferred dates and company location for a complimentary initial discussion.