Create professional visual materials for business use with Canva
PUBLIC COURSE
Digital Marketing Visual Design and Short Video Production
A Mandarin instructor-led course using Canva, Canva AI and CapCut Web to create business marketing visuals and short promotional videos.
Course feeRM1,750 / person
Duration1 Full Day · 7 Training Hours
Time (Malaysia · MYT)9:00 AM – 5:00 PM
Instruction languageMandarin
DeliveryOnline via Zoom Meeting
HRD Corp Programme No.10001769478
HRD CorpClaimable
HRD Corp Application No.: 10001769067 · Registration validity (not intake dates): 2026-10-08 – 2027-10-08
UPCOMING INTAKES
Choose your next available session
Checking upcoming dates…
Can’t make these dates?Ask us about the next intake Course overview
From business visuals to short-form video in one practical day
Designed for business owners, marketing teams and staff responsible for digital promotion, this hands-on course guides participants in using Canva, Canva AI and CapCut Web. They will develop marketing posters, product catalogues, product visuals and short videos. The programme also explores content positioning, short-video structure and effective AI use, with an emphasis on natural, relevant and brand-aligned marketing materials. Participants will learn to produce visual and video content for business marketing and social media.
LEARNING OUTCOMES
What you will learn
Six practical outcomes that move from business visuals into short-form video production.
Use Canva AI to generate visuals suited to products, audiences and brand identity
Develop marketing posters and product catalogues with clear visual hierarchy
Plan short videos around business goals and personal brand positioning
Organise short videos using an engaging hook, main section and closing
Edit and produce promotional videos with CapCut Web and AI-created visuals
Course outline
Topic 1: Canva Essentials for Business Marketing
- 1.1 Understanding how Canva supports business promotion and content development
- 1.2 Choosing design formats to suit different business communication needs
- 1.3 Using templates, design elements, uploads and download settings in Canva
- 1.4 Adapting selected Canva templates for specific business requirements
Topic 2: Canva AI for Marketing Posters and Product Catalogues
- 2.1 Using visual hierarchy and consistent branding in business designs
- 2.2 Creating visuals with Canva AI for specific products, audiences and brand styles
- 2.3 Refining AI-generated designs for a natural and relevant appearance
- 2.4 Designing a promotional poster with a clear message and call to action
- 2.5 Presenting product details, images and prices in an organised catalogue
Topic 3: Short Video Strategy and Personal Brand Positioning
- 3.1 Defining the marketing purpose of business short videos
- 3.2 Reviewing the types of short videos that appeal to viewers
- 3.3 Building suitable personal IP positioning and content direction
- 3.4 Planning platform-friendly video topics for the business and its target audience
Topic 4: Producing Business Short Videos with CapCut Web
- 4.1 Organising a short video with a hook, main body and closing
- 4.2 Managing video length and pacing to hold audience attention
- 4.3 Editing clips, captions, music and visual effects in CapCut Web
- 4.4 Generating product-related visuals with AI
- 4.5 Transforming AI-generated visuals into short promotional videos
- 4.6 Creating marketing videos without using original product photographs
Training methodology
Trainer-led instruction and live demonstrations are supported by guided practical activities. Participants will work with Canva, Canva AI and CapCut Web, applying the tools to their own businesses, products and marketing objectives.
During the training, each participant will design a marketing poster, arrange a product catalogue and create a short promotional video. The trainer will offer hands-on support, feedback and practical recommendations for improvement.
YOUR PRACTICAL DAY
Morning to afternoon:
one connected content journey
Start with Canva and Canva AI, then carry the content thinking
into short-video structure and CapCut Web production.
Morning · Yen Lee
Canva & Canva AI
- 9:00 AM – 10:30 AMTopic 1: Canva Essentials for Business Marketing
- 10:30 AM – 12:30 PMTopic 2: Canva AI for Marketing Posters and Product Catalogues
Afternoon · Reacca
Short Video & CapCut
- 1:30 PM – 2:45 PMTopic 3: Short Video Strategy and Personal Brand Positioning
- 2:45 PM – 5:00 PMTopic 4: Producing Business Short Videos with CapCut Web
Lunch break · 12:30 PM – 1:30 PM
TWO TRAINERS · ONE PRACTICAL DAY
Learn with the right trainer at each stage
Yen leads the business-visual and Canva AI session in the morning. Reacca takes over in the afternoon for short-video positioning and CapCut production.
01 · Morning Session
Yen Lee
Canva & Canva AIYen Lee is a corporate trainer specializing in practical AI, digital marketing, Canva and TikTok content strategies. Her training helps participants apply digital tools to real workplace tasks, create clearer business content and improve day-to-day productivity. She delivers practical, hands-on training in English, Bahasa Melayu and Mandarin, both online and onsite.
02 · Afternoon Session
Reacca
Short Video & CapCutReacca is a video content trainer specializing in CapCut video editing, content positioning, filming techniques and creative editing strategies. Her training helps participants plan clearer video concepts, capture more effective footage and turn ideas into engaging content for business and social media. She delivers training in English, Bahasa Melayu and Mandarin, both online and onsite.
Who should join
- Business owners
- Marketing teams
- Staff responsible for digital promotion
What you will produce
- A marketing poster
- A product catalogue
- A short promotional video
REAL PARTICIPANT FEEDBACK
What participants say about learning with ShangZhan
Real feedback from participants who have learned with ShangZhan Academy across our practical training programmes.
Google Review
“I attended Shahzan Academy’s Canva course today. The session was clear, practical, and easy to follow. I learned useful tips I can apply right away. Thank you for a great session!”
Google Review
“Fantastic Canva course.Super hands-on with practical tips that helped me design faster and elevate my content.”
Google Review
“This Canva AI presentation class was very helpful and easy to understand. It introduced us to smart AI tools that can help us create attractive presentations quickly using simple text prompts. Ms. Yen Lee also shared useful tips on saving time and making better use of Canva’s latest design features.”
Google Review
“Really enjoyed the Tuto ! The tutor was patient, friendly, and explained everything clearly. Learned a lot of useful tips and features that I can use for my work. Definitely a great and worthwhile class! 😊”
Google Review
“She's very good teacher, even for beginner. I'd learnt alot on how to using canva after attended her class from a 0 experience.”
READY FOR THE NEXT SESSION?
Choose an upcoming intake or enquire about the next one
Checking upcoming dates…
HRD Corp claim eligibility is subject to the employer, programme, application, approval, attendance and current HRD Corp requirements.