AI & Digital Transformation
AI for Corporate Branding & Digital Presence
Official HRD title: Strategic AI Integration for Corporate Branding & Digital Presence
Apply structured AI workflows to corporate identity, brand communication and digital marketing assets.
Programme summary
Apply structured AI workflows to corporate identity, brand communication and digital marketing assets.
Who should attend
Corporate teams, SME owners and business leaders.
Learning outcomes
- Develop corporate positioning, brand architecture and communication frameworks.
- Generate marketing visuals/videos and structured calendars with AI.
- Apply AI-supported SEO and repeatable branding workflows.
Course outline
1. Corporate Identity & Strategic Positioning with AI
Company background, vision/mission/values, personas/segments, SWOT and competitor benchmarking.
2. Brand Architecture & Corporate Communication Framework
Logo, typography, colours, moodboards, storytelling, keywords and tone-of-voice guidelines.
3. AI-Driven Marketing Assets & Digital Visibility
Corporate visuals/videos, monthly calendars/campaign roadmaps and SEO captions/keywords/copywriting.
Training approach
Methodology
- Instructor-led demonstrations, guided hands-on practice and practical business exercises.
- Group discussion, case studies and trainer feedback.
Trainer profile
Yen Lee
Corporate Trainer
Yen Lee is a corporate trainer specializing in practical AI, digital marketing, Canva and TikTok content strategies. Her training helps participants apply digital tools to real workplace tasks, create clearer business content and improve day-to-day productivity. She delivers practical, hands-on training in English, Bahasa Melayu and Mandarin, both online and onsite.
Programme questions
Is the training HRD Corp claimable?
Potential claimability depends on the employer, programme, application, approval, attendance and current HRD Corp requirements. Contact ShangZhan Academy to discuss the intended programme and company situation.
Can a programme be customized?
Yes. Content can be discussed around your industry, participant level, workplace examples, available time and business priorities.
Can training be conducted at our office?
In-house training can be delivered at your workplace, subject to location, suitable facilities, trainer availability and programme needs.
Is the training suitable for beginners?
Many programmes are beginner friendly and use guided, step-by-step practice. Participant experience is discussed before the proposal is prepared.
How many participants can attend?
The suitable group size depends on the topic, room setup, practice activities and delivery mode. Share your estimated number for a recommendation.
ShangZhan Academy
Discuss this programme for your team
Share participant roles, current experience, preferred dates and company location for a complimentary initial discussion.