AI & Digital Transformation
AI for Business
Apply AI to company profiles, branding and marketing content through guided business exercises.
Programme summary
Apply AI to company profiles, branding and marketing content through guided business exercises.
Who should attend
Entrepreneurs, SME owners and marketers.
Learning outcomes
- Develop a company profile, audience profile and SWOT analysis with AI.
- Create brand identity elements, creative assets and SEO-friendly content calendars.
- Apply AI workflows to branding and daily marketing work.
Course outline
1. AI for Company Profile
Company background, vision, mission and values; target-audience demographics, interests and behaviour; AI-supported SWOT research.
2. AI for Branding
Brand storytelling and songs/jingles; logo concepts, colours, typography, photography styles, keywords, moodboards and brand tone.
3. AI for Content
Text-to-image and face-swap tools; video scripts, voiceovers and short videos; monthly social content schedules, campaign ideas, SEO captions, keywords and hashtags.
Training approach
Methodology
- Instructor-led demonstrations, guided hands-on practice and practical business exercises.
- Group discussion, case studies and trainer feedback.
Trainer profile
Yen Lee
Corporate Trainer
Yen Lee is a corporate trainer specializing in practical AI, digital marketing, Canva and TikTok content strategies. Her training helps participants apply digital tools to real workplace tasks, create clearer business content and improve day-to-day productivity. She delivers practical, hands-on training in English, Bahasa Melayu and Mandarin, both online and onsite.
Programme questions
Is the training HRD Corp claimable?
Potential claimability depends on the employer, programme, application, approval, attendance and current HRD Corp requirements. Contact ShangZhan Academy to discuss the intended programme and company situation.
Can a programme be customized?
Yes. Content can be discussed around your industry, participant level, workplace examples, available time and business priorities.
Can training be conducted at our office?
In-house training can be delivered at your workplace, subject to location, suitable facilities, trainer availability and programme needs.
Is the training suitable for beginners?
Many programmes are beginner friendly and use guided, step-by-step practice. Participant experience is discussed before the proposal is prepared.
How many participants can attend?
The suitable group size depends on the topic, room setup, practice activities and delivery mode. Share your estimated number for a recommendation.
ShangZhan Academy
Discuss this programme for your team
Share participant roles, current experience, preferred dates and company location for a complimentary initial discussion.