Digital Marketing and Content Creation
Digital Marketing & Content Planning
Build a practical content system aligned with customer needs, business goals and available team resources.
Programme summary
Build a practical content system aligned with customer needs, business goals and available team resources.
Business problems addressed
- Inconsistent content planning
- Marketing activity without clear business purpose
Learning outcomes
- Define useful customer-focused content themes
- Plan a realistic publishing calendar
- Connect content to enquiries and follow-up
Main topics
- 01Audience and objectives
- 02Content pillars
- 03Campaign planning
- 04Measurement basics
Training methodology
Facilitated explanation, guided demonstrations, hands-on exercises, practical workplace examples, discussion and action planning. The mix is adjusted to the programme and participant level.
Customization options
Examples, exercises, emphasis, participant level and delivery context can be discussed before the proposal is finalized.
Trainer profile
Yen Lee
Corporate Trainer
Yen Lee is a corporate trainer specializing in practical AI, digital marketing, Canva and TikTok content strategies. Her training helps participants apply digital tools to real workplace tasks, create clearer business content and improve day-to-day productivity. She delivers practical, hands-on training in English, Bahasa Melayu and Mandarin, both online and onsite.
Programme questions
Is the training HRD Corp claimable?
Potential claimability depends on the employer, programme, application, approval, attendance and current HRD Corp requirements. Contact ShangZhan Academy to discuss the intended programme and company situation.
Can a programme be customized?
Yes. Content can be discussed around your industry, participant level, workplace examples, available time and business priorities.
Can training be conducted at our office?
In-house training can be delivered at your workplace, subject to location, suitable facilities, trainer availability and programme needs.
Is the training suitable for beginners?
Many programmes are beginner friendly and use guided, step-by-step practice. Participant experience is discussed before the proposal is prepared.
How many participants can attend?
The suitable group size depends on the topic, room setup, practice activities and delivery mode. Share your estimated number for a recommendation.
ShangZhan Academy
Discuss this programme for your team
Share participant roles, current experience, preferred dates and company location for a complimentary initial discussion.