TikTok Business Marketing

TikTok Marketing for Business

Develop practical TikTok content ideas, production routines and enquiry-focused calls to action for a business account.

1–2 days, customizableIn-house, on-site or onlineEnglish · BM · 中文
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Programme summary

Develop practical TikTok content ideas, production routines and enquiry-focused calls to action for a business account.

Business problems addressed

  • Unclear content direction
  • Views that do not support business enquiries

Learning outcomes

  • Identify useful content formats
  • Create a workable posting routine
  • Use appropriate business calls to action

Main topics

  1. 01Platform and audience basics
  2. 02Content formats
  3. 03Production workflow
  4. 04Enquiry pathways

Training methodology

Facilitated explanation, guided demonstrations, hands-on exercises, practical workplace examples, discussion and action planning. The mix is adjusted to the programme and participant level.

Customization options

Examples, exercises, emphasis, participant level and delivery context can be discussed before the proposal is finalized.

Yen Lee, Corporate Trainer at ShangZhan Academy

Trainer profile

Yen Lee

Corporate Trainer

Yen Lee is a corporate trainer specializing in practical AI, digital marketing, Canva and TikTok content strategies. Her training helps participants apply digital tools to real workplace tasks, create clearer business content and improve day-to-day productivity. She delivers practical, hands-on training in English, Bahasa Melayu and Mandarin, both online and onsite.

English · Bahasa Melayu · Mandarin
Online and onsite
HRDC Accredited TrainerJPK Certified Trainer

Programme questions

Is the training HRD Corp claimable?

Potential claimability depends on the employer, programme, application, approval, attendance and current HRD Corp requirements. Contact ShangZhan Academy to discuss the intended programme and company situation.

Can a programme be customized?

Yes. Content can be discussed around your industry, participant level, workplace examples, available time and business priorities.

Can training be conducted at our office?

In-house training can be delivered at your workplace, subject to location, suitable facilities, trainer availability and programme needs.

Is the training suitable for beginners?

Many programmes are beginner friendly and use guided, step-by-step practice. Participant experience is discussed before the proposal is prepared.

How many participants can attend?

The suitable group size depends on the topic, room setup, practice activities and delivery mode. Share your estimated number for a recommendation.

ShangZhan Academy

Discuss this programme for your team

Share participant roles, current experience, preferred dates and company location for a complimentary initial discussion.

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