Marketing & Content Creation
TikTok Marketing for Business
Official HRD title: TikTok Business Marketing and Content Development Strategy
Optimize a TikTok business account and build structured content plans, AI-assisted captions and engaging short-video frameworks.
Programme summary
Optimize a TikTok business account and build structured content plans, AI-assisted captions and engaging short-video frameworks.
Who should attend
SME owners, marketing/business development staff, business content creators, beginners and social media teams.
Learning outcomes
- Optimize business accounts and apply TikTok SEO.
- Plan consistent content aligned with business goals and use AI for captions and calls to action.
- Create short-video hooks and storytelling that support clear brand communication.
Course outline
1. TikTok Business Account Optimization and SEO
Business settings, username/profile/bio, keyword placement and discoverability.
2. TikTok Content Planning and Strategy Development
Content pillars, monthly plans, trends/hashtags and AI ideation; workshop generates at least 10 business content ideas.
3. AI Assisted Content Writing for TikTok Marketing
Engaging captions and calls to action; practical generation of at least 5 AI-assisted captions.
4. TikTok Content Creation Framework
Short-video structure, first-three-second hooks, storytelling and awareness/conversion positioning.
Training approach
Methodology
- Instructor-led demonstrations, guided hands-on practice and practical business exercises.
- Group discussion, case studies and trainer feedback.
Assessment
- Workshop participation, completed content plans, practical content demonstration and trainer observation/feedback.
Trainer profile
Yen Lee
Corporate Trainer
Yen Lee is a corporate trainer specializing in practical AI, digital marketing, Canva and TikTok content strategies. Her training helps participants apply digital tools to real workplace tasks, create clearer business content and improve day-to-day productivity. She delivers practical, hands-on training in English, Bahasa Melayu and Mandarin, both online and onsite.
Programme questions
Is the training HRD Corp claimable?
Potential claimability depends on the employer, programme, application, approval, attendance and current HRD Corp requirements. Contact ShangZhan Academy to discuss the intended programme and company situation.
Can a programme be customized?
Yes. Content can be discussed around your industry, participant level, workplace examples, available time and business priorities.
Can training be conducted at our office?
In-house training can be delivered at your workplace, subject to location, suitable facilities, trainer availability and programme needs.
Is the training suitable for beginners?
Many programmes are beginner friendly and use guided, step-by-step practice. Participant experience is discussed before the proposal is prepared.
How many participants can attend?
The suitable group size depends on the topic, room setup, practice activities and delivery mode. Share your estimated number for a recommendation.
ShangZhan Academy
Discuss this programme for your team
Share participant roles, current experience, preferred dates and company location for a complimentary initial discussion.